{"id":4939,"date":"2022-08-17T15:31:49","date_gmt":"2022-08-17T12:31:49","guid":{"rendered":"http:\/\/dceturkiye.eba.gov.tr\/?p=4939"},"modified":"2023-12-12T22:52:32","modified_gmt":"2023-12-12T19:52:32","slug":"reklam-analizi-etkinligi-gerceklestirildi","status":"publish","type":"post","link":"https:\/\/dceturkiye.eba.gov.tr\/?p=4939","title":{"rendered":"REKLAM ANAL\u0130Z\u0130 ETK\u0130NL\u0130\u011e\u0130 GER\u00c7EKLE\u015eT\u0130R\u0130LD\u0130"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4939\" class=\"elementor elementor-4939\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca3ad54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca3ad54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65a4271\" data-id=\"65a4271\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a006b elementor-widget elementor-widget-text-editor\" data-id=\"a6a006b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Yenimahalle \u015eehit Ali Tonga Mesleki ve Teknik Anadolu Lisesi, \u00f6\u011frenci ve \u00f6\u011fretmenlerinden olu\u015fan DCE proje ekibi taraf\u0131ndan 15.02.2020 tarihinde Medya Okuryazarl\u0131\u011f\u0131 ba\u015fl\u0131\u011f\u0131 alt\u0131nda internette yer alan \u00e7evrimi\u00e7i reklamlar\u0131 izlenilerek analiz edildi. Proje \u00fcyelerince bir \u00e7ama\u015f\u0131r makinesi reklam\u0131\u00a0 yoluyla alt metinde gizli olarak verilmeye \u00e7al\u0131\u015fan sterotipleri ve subliminal mesajlar\u0131 sorguland\u0131. Reklamda yer alan kad\u0131n oyuncu, gerek giyimi gerekse elinden d\u00fc\u015f\u00fcrmedi\u011fi aynas\u0131 ile ilgi alan\u0131n\u0131n yaln\u0131zca g\u00fczellik oldu\u011fu fikri ile yans\u0131t\u0131lm\u0131\u015ft\u0131r. Sorgu odas\u0131na benzer \u015fekilde dizayn edilmi\u015f alanda, tak\u0131m elbiseli erkek taraf\u0131ndan kad\u0131na \u201cAyn\u0131 i\u015flevlere sahip olan iki \u00e7ama\u015f\u0131r makinesinden birinin daha pahal\u0131 oldu\u011fu ve kad\u0131n\u0131n hangi \u00e7ama\u015f\u0131r makinesini tercih edece\u011fi\u201d sorulmu\u015ftur. Kad\u0131n, bir s\u00fcre d\u00fc\u015f\u00fcnd\u00fckten sonra \u201cTabiki pahal\u0131 olan\u201d yan\u0131t\u0131 verince, erkek taraf\u0131ndan tokat at\u0131lmaktad\u0131r. Reklamdaki erkek giydi\u011fi tak\u0131m elbise ile olduk\u00e7a ciddi ve \u00f6nemli bir stat\u00fcye sahipmi\u015f gibi yans\u0131t\u0131l\u0131rken, kad\u0131n ayn\u0131 i\u015fleve sahip olsalar da yine de pahal\u0131 makineyi se\u00e7mesiyle, zeka ve alg\u0131 becerisi y\u00f6n\u00fcnden d\u00fc\u015f\u00fck oldu\u011fu \u015feklinde yans\u0131t\u0131lm\u0131\u015ft\u0131r. Bu ba\u011flamda, medya kanal\u0131yla bilin\u00e7alt\u0131m\u0131z ve alg\u0131lar\u0131m\u0131z\u0131n ne y\u00f6nde etkilendi\u011fi, toplumda maruz kal\u0131nan cinsiyet e\u015fitsizli\u011finin reklamlar yoluyla nas\u0131l i\u00e7ten i\u00e7e peki\u015ftirildi\u011fi, \u015fiddetin nas\u0131l normalle\u015ftirildi\u011fi tart\u0131\u015f\u0131ld\u0131.<\/h5><h5>\u00a0<\/h5><h5>\u0130lgili aktivitenin yay\u0131nland\u0131\u011f\u0131 website linki:<\/h5><h5><a href=\"http:\/\/kirikkalekizmesleklisesi.meb.k12.tr\/icerikler\/dijital-vatandaslik-projesi_9296121.html\">http:\/\/kirikkalekizmesleklisesi.meb.k12.tr\/icerikler\/dijital-vatandaslik-projesi_9296121.html<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a80e1 elementor-widget elementor-widget-image-gallery\" data-id=\"64a80e1\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-4939 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"64a80e1\" data-elementor-lightbox-title=\"Haber 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk3MCwidXJsIjoiXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wOFwvSGFiZXItMS0xLmpwZyIsInNsaWRlc2hvdyI6IjY0YTgwZTEifQ%3D%3D\" href='/\/wp-content\/uploads\/2022\/08\/Haber-1-1.jpg'><img  decoding=\"async\" width=\"150\" height=\"150\"  src=\"\/wp-content\ /uploads\/2022\/08\/Haber-1-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"\/wp-content\/uploads\/2022\/08\/Haber-1-1-150x150.jpg 150w, \/wp-content\/uploads\/2022\/08\/Haber-1-1-400x400.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"64a80e1\" data-elementor-lightbox-title=\"Haber 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk3MSwidXJsIjoiXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wOFwvSGFiZXItMS0yLnBuZyIsInNsaWRlc2hvdyI6IjY0YTgwZTEifQ%3D%3D\" href='/\/wp-content\/uploads\/2022\/08\/Haber-1-2.png'><img  decoding=\"async\" width=\"150\" height=\"150\"  src=\"\/wp-content\ /uploads\/2022\/08\/Haber-1-2-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"\/wp-content\/uploads\/2022\/08\/Haber-1-2-150x150.png 150w, \/wp-content\/uploads\/2022\/08\/Haber-1-2-400x400.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"64a80e1\" data-elementor-lightbox-title=\"haber1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk3MiwidXJsIjoiXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wOFwvaGFiZXIxLWUxNzAyNDEwNzQ4MjA4LmpwZyIsInNsaWRlc2hvdyI6IjY0YTgwZTEifQ%3D%3D\" href='/\/wp-content\/uploads\/2022\/08\/haber1-e1702410748208.jpg'><img  decoding=\"async\" width=\"150\" height=\"150\"  src=\"\/wp-content\ /uploads\/2022\/08\/haber1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"\/wp-content\/uploads\/2022\/08\/haber1-150x150.jpg 150w, \/wp-content\/uploads\/2022\/08\/haber1-400x400.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Yenimahalle \u015eehit Ali Tonga Mesleki ve Teknik Anadolu Lisesi, \u00f6\u011frenci ve \u00f6\u011fretmenlerinden olu\u015fan DCE proje ekibi taraf\u0131ndan 15.02.2020 tarihinde Medya Okuryazarl\u0131\u011f\u0131 ba\u015fl\u0131\u011f\u0131 alt\u0131nda internette yer alan \u00e7evrimi\u00e7i reklamlar\u0131 izlenilerek analiz edildi. Proje \u00fcyelerince bir \u00e7ama\u015f\u0131r makinesi reklam\u0131\u00a0 yoluyla alt metinde gizli olarak verilmeye \u00e7al\u0131\u015fan sterotipleri ve subliminal mesajlar\u0131 sorguland\u0131. Reklamda yer alan kad\u0131n oyuncu, gerek [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=\/wp\/v2\/posts\/4939"}],"collection":[{"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4939"}],"version-history":[{"count":1,"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=\/wp\/v2\/posts\/4939\/revisions"}],"predecessor-version":[{"id":5982,"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=\/wp\/v2\/posts\/4939\/revisions\/5982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=\/wp\/v2\/media\/4972"}],"wp:attachment":[{"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dceturkiye.eba.gov.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}